Daily Express descends into self-parody

Did anyone responsible for any part of this front page actually seriously mean anything they wrote?

It looks like one of those mocked-up spoofs you find used as the group picture on anti-Mail/anti-Express Facebook groups.

I particularly like their proud trumpeting that they are “10p CHEAPER THAN THE DAILY MAIL”. I think it says something about also being “better” underneath that, though it’s hard to make it out. I think drawing a comparison between the Mail and the Express is like comparing having all your teeth ripped out without anaesthetic by a dentist for £50 with having them ripped out by a drunk friend with pliers for £40.

Do people buying the Express actually feel like by reading it they are becoming more informed about the world around them? How disturbing.

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